First Blush

Reflections and sightings from [almost] daily jogging at dawn

Tuesday, August 22, 2006

Sunrise 6:31: On boards and brands


When your routes are pretty much the same, as the Dawn Joggers' weekday routes are, objects blend in and go by unnoticed. It's the opposite purpose of brands, which exist to be notice. There's a convergence of brands and boards along the banks of Lake Lagunita, and they both fall into the unnoticed category most of the time. The boards are part of a now incomplete parcours. The sponsor of the parcours is Perrier, the brand that first brought bottled water to prominence in the U.S., although it has since lost its panache through commoditization and high priced offerings such as Badoit.

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